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Wave Goodbye to Athletics FOMO

ECAL proudly announces its partnership with World Athletics, the governing body for track and field worldwide, to deliver a sophisticated digital calendar experience aimed at engaging fans and participants across the globe, as one part of a larger digital transformation strategy.

Boasting a huge, sparse and rising global audience, the need for the sport of athletics to deliver a more modernised digital experience has never been more relevant. This new partnership with World Athletics reinforces ECAL’s digital calendar marketing solution as a ‘must have’ piece of the broader digital transformation puzzle, for leading sports federations wanting to implement a modernised digital solution stack to deliver an improved online and mobile experience, with greater engagement, enhanced communications, personalisation, user data and insights.

At the heart of World Athletics’ vision was a simple desire to connect better with their vast global audience of participants and fans around competitions and events. The all new ‘digital calendar’ experience powered by ECAL allows fans to create their own personalised athletics calendar, from the most popular leagues and major events including the World Athletics Series, World Athletics Continental Tour Gold, World Athletics Indoor Tour Gold, World Athletics Cross Country Tour Gold and Wanda Diamond League.

ECAL’s ‘Sync to Calendar’ solution is now live and seamlessly integrated into the World Athletics website, its official launch timed perfectly to coincide with the opening round of the World Continental Tour Gold event in Melbourne, the Maurie Plant Meet. Fans will be hard pressed to miss the new feature with ‘Sync your athletics calendar now’ promotions featured prominently across World Athletics website, app, social and email platforms. ‘Add to Calendar’ buttons feature on the individual competition pages with a master button on the ‘competition calendar’ page.

Fans will “catch every run, jump, throw”, with events directly appearing in the calendar, complete with localised broadcast information, direct access to live stream via ‘Inside Track’, direct access to tickets, event timetable, standings, latest news and lots more, all at a simple click or tap on the mobile.

World Athletics fans, it’s time to get in sync. Create your personalised athletics calendar now!


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