The 8th ICC Champions Trophy in England has commenced, with the eight highest ranked ODI teams competing in the tournament that is second in importance only to the World Cup.

The ICC, International Cricket’s governing body chose ECAL to provide fans with its world-leading, dynamic ‘digital calendar’ service – to drive last-minute ticket sales, data collection and fan engagement.

‘Add to Calendar’ buttons on the Champions Trophy fixtures page allow fans to sync the complete tournament schedule or schedules of their favourite team(s), straight to their personal calendar program on mobile or desktop.

Fans are advised of the Ticket Availability Status (eg: ‘sold out’, ‘selling fast’, ‘available’) for each game, plus handy alerts, TV / social broadcast info, and ‘direct links’ to Live Streaming, Match Centre, Video, Merchandise and more.

Featuring ECAL’s latest ultimate ‘next generation’ widget, the world’s most advanced calendar marketing technology provides the ICC with high levels of customisation, more marketing power and smarter data insights (like geo-detection as standard), that is set to engage cricket fans across the globe.

Future ICC tournaments, including the upcoming Women’s World Cup will also be available soon.

Check out the feature on the official ICC website here, and stay up-to-date and connected.