Category Archives: Calendar Marketing

FIFA World Cup 2026: How beIN SPORTS and Telefe Are Driving Live Tune-In

The FIFA World Cup 2026 is almost here, and it is set to be the [...]

Celebrating an Unforgettable 2025/26 Season for Our Partners

The 2025/26 sporting season will be remembered for a long time. For our partners, it [...]

What Our 2025 Network Data Reveals About Audience Engagement ROI

In 2025, the average organisation using the ECAL platform generated a 34.5x ROI on their [...]

2026 NBA Playoffs: Schedule, Bracket, Key Dates and How to Watch Every Game

Basketball fans, the best time of the year is officially upon us. The 2026 NBA [...]

How the Rugby Football Union Keep Calendar Sync Front of Mind at Every Touchpoint

If you’re looking for inspiration on how to promote calendar sync to your fans, the [...]

2027 Guinness Men’s Six Nations Fixtures confirmed: key dates & how to sync the full schedule

The 2027 Guinness Men’s Six Nations fixtures have officially been confirmed, giving rugby fans a [...]

Beyond the .ics File: The Next Era of Calendar Engagement

For over two decades, the .ics file has been the unsung hero of digital organisation. [...]

How to Win the Anonymity Gap and Keep Fans Engaged 365 Days

The final whistle blows. The trophy is lifted. Fans celebrate a season they will remember [...]

Inter Miami CF Partners with ECAL to Power Historic 2026 Championship Season

As the reigning MLS Cup Champions enter their seventh season, Inter Miami CF has officially [...]

Understanding Google Calendar Permissions: How ECAL Works for You

If you’ve ever synced a sports schedule, a concert series, a conference agenda or any [...]