Category Archives: Calendar Marketing

How to Keep Up With the 2026 World Cup (Without Living on Your Phone)

The 2026 World Cup is officially underway, and it’s hard to think about much else. [...]

Celebrating an Unforgettable 2025/26 Season for Our Partners

The 2025/26 sporting season will be remembered for a long time. For our partners, it [...]

FIFA World Cup 2026: How beIN SPORTS and Telefe Are Driving Live Tune-In

The FIFA World Cup 2026 is almost here, and it is set to be the [...]

What Our 2025 Network Data Reveals About Audience Engagement ROI

In 2025, the average organisation using the ECAL platform generated a 34.5x ROI on their [...]

2026 NBA Playoffs: Schedule, Bracket, Key Dates and How to Watch Every Game

Basketball fans, the best time of the year is officially upon us. The 2026 NBA [...]

How the Rugby Football Union Keep Calendar Sync Front of Mind at Every Touchpoint

If you’re looking for inspiration on how to promote calendar sync to your fans, the [...]

2027 Guinness Men’s Six Nations Fixtures confirmed: key dates & how to sync the full schedule

The 2027 Guinness Men’s Six Nations fixtures have officially been confirmed, giving rugby fans a [...]

Beyond the .ics File: The Next Era of Calendar Engagement

For over two decades, the .ics file has been the unsung hero of digital organisation. [...]

How to Win the Anonymity Gap and Keep Fans Engaged 365 Days

The final whistle blows. The trophy is lifted. Fans celebrate a season they will remember [...]

Inter Miami CF Partners with ECAL to Power Historic 2026 Championship Season

As the reigning MLS Cup Champions enter their seventh season, Inter Miami CF has officially [...]