The Premier League played host to ECAL Founder & CEO, Patrick Barrett and Client Services Director, Cassandra Calleja at the Emirates Stadium on Monday night (25th Sept 2017), for the match between Arsenal and West Bromwich Albion.
It was also a case of ‘Football Meets Football’ (big time!), with Barrett taking the opportunity to introduce the touring NFL team New Orleans Saints to Arsenal, for a media opportunity like no other.
In town for their weekend clash against the Miami Dolphins at Wembley Stadium, 10 Saints stars led by Drew Brees, Mark Ingram and Cam Jordan, were treated to a night out they’ll never forget, thanks to Arsenal and ECAL.
With not even a day’s notice, the New Orleans Saints players were scheduled in for a pre-match pitch walk, media interviews, photo opportunities, shirt presentation and exclusive seating.
The two leading ‘football’ organisations worked together to create huge media value, with the story picked up by major media publishers across the US and UK, including ESPN, Fox, NBC Sports, Yahoo!, The Sun, The Guardian, The Mirror, Daily Mail and others.
For the Saints, this was the perfect promotional lead-in to their upcoming game on the weekend. For Arsenal, well, if there are any Saints or NFL fans that don’t yet have a Premier League team, they may have one now!
The Arsenal social media team produced a video from the footage and released this via Facebook (541k views), with cross-posting provided to the Saints. A longer video feature was also quickly produced for Arsenal TV, and aired across their affiliates globally.
There was also some amazing ‘user generated content’ by the players themselves. The first goal by Alexandre Lacazette was sensationally captured by Drew Brees on his mobile and posted to Instagram. It’s an awesome moment, and has had more than 60k views. There’s also some cool content from Mark Ingram and the Saints.
ECAL Founder & CEO, Patrick Barrett said “I think this is a great example of how our company is unlike any regular technology vendor. As a team, we pride ourselves in going above and beyond for the success of our partner clients, and I think when you engage in at this level, sometimes, magic happens. Kudos to the unbelievable professionalism of Arsenal. What they were able to achieve as an organisational team, on the day of a game, was pretty damn impressive.”
For the record, Arsenal defeated West Brom 2-0 with Alexandre Lacazette scoring a brace. Arsenal currently sit seventh on the Premier League table.
You can follow your Premier League team throughout the 17/18 season directly from your personal calendar via the official Premier League ‘Add to Calendar’ service, proudly powered by ECAL.
For Arsenal fans, visit Arsenal’s dedicated ECAL digital calendar service for even more great content including First Team Fixtures, Ladies Fixtures, Academy Fixture and Ticket On-sale Dates.
Australia’s Nathan Walker created history on Saturday October 7th by being the first-ever Aussie professional hockey player to play in the NHL for the Washington Capitals.
Born in Wales but having lived in Australia since the age of two (so naturally we claim him!), Walker scored in his first-ever NHL appearance with 1:55 remaining in the second period, as the Capitals beat the Montreal Canadiens 6-1.
Capitals and Walker fans can stay up-to-date with the season schedule, thanks to ECAL. The Capitals ‘add to calendar‘ service will sync all games to your personal digital calendar, with handy alerts, game details and links to Tickets, Latest News, Shop and more.
You can also check out Nathan Walker’s goal here.
We’re wrapped to see Nathan become a true Aussie trailblazer, especially for the Caps!
The Australian Ballet has launched its 2018 season calendar with some exciting new features – powered by ECAL, the world’s leading calendar marketing platform.
Launched in April 2017, ECAL’s ‘Add to Calendar’ live and dynamic enterprise technology has been successful in enabling Australian Ballet to better service season ticket holders, acquire new customers and drive ticket sales for the culturally curious.
The 2018 season calendar launch will engage ballet enthusiasts like never before.
- For existing ECAL users, the 2018 Season dates will automatically sync into their calendar
- For ticket buyers, they can now easily add all the performances they’ve just purchased straight to calendar with a click.
Ballet enthusiasts will never miss a moment, thanks to ECAL and the amazing team at Australian Ballet.
SANZAAR has announced the match schedule for the revamped 2018 Super Rugby tournament, powered by ECAL.
The 15-team three-conference format competitions sees each team play 16 conference matches, with eight matches within their own conference home and away, then four matches against teams from each of the other two conferences. The finals will comprise an eight team, seven match series.
The 2018 season marks the return of home and away local derbies, adding extra theatre to the race to the top of what will hopefully be an improved Australian Conference. Japanese franchise the Sunwolves have joined the conference and will play alongside the ACT Brumbies, Melbourne Rebels, Queensland Reds and NSW Waratahs.
ECAL’s ‘Add to Calendar’ button on the 2018 Super Rugby fixtures page will allow fans across the globe to sync the complete tournament schedule or favourite team(s) straight to their personal calendar program on mobile or desktop.
The 2018 Super Rugby tournament starts on Saturday 17 February when the South African Conference kicks-off. The Australian and New Zealand Conferences will kick-off a week later when the defending champions the Crusaders open the defence of their title at home against the Chiefs.
Melbourne United fans, get excited! The club has released its schedule for the 2017/18 season, powered by ECAL.
ECAL’s ‘Sync to Calendar’ feature provides United fans with the world’s best dynamic digital calendar service, so they can sync every match straight to their personal calendar program on mobile or desktop.
Basketball lovers will never miss a moment with match details updated dynamically throughout the season, with direct access to Ticketing, Latest News, Online Shop, Social Engagement and Broadcast information.
Melbourne United’s promotional campaign engaged fans across social platforms Twitter and Facebook, EDM, feature news story, home page ad display and ‘Sync to Calendar’ button on the Fixtures & Results page.
Follow Melbourne United throughout the 17/18 Season and join thousands of basketball fans who rely on ECAL to stay up-to-date and connected to their favorite team via the calendar!
Melbourne United kick starts its Championship quest with three away games and a trip to the US to play OKC, getting fans ready to roar the house down with our home game opener against The Breakers on Sunday 22 October.
Basketball is back, so don’t miss a moment and sync the fixture to your calendar now.
Melbourne City FC fans, get excited! The club has released its schedule for the 2017/18 season, powered by ECAL.
ECAL’s ‘Sync to Calendar’ feature provides City FC fans with the world’s best dynamic digital calendar service, so they can sync the schedules of City’s First Team, W & Y League teams or Club Events straight to their personal calendar program on mobile or desktop.
Soccer lovers will never miss a moment with match details updated dynamically throughout the season, with direct access to Ticketing, Latest News, Online Shop, Social Engagement and Broadcast information. Furthermore, they will be kept up to date with all exciting member and fan events – such as Family Day powered by Big M – as well as special ticket and merchandise offers throughout the season.
Melbourne City FC’s ‘Don’t Miss a Moment’ campaign engaged fans across social platforms Twitter and Facebook, EDM, feature news story and ‘Sync to Calendar’ button on the Fixtures & Results page.
Follow Melbourne City FC throughout the 17/18 Season and join thousands of soccer fans who rely on ECAL to stay up-to-date and connected to their favorite team via the calendar!
Melbourne City FC kicks off its 2017/18 A League campaign against Brisbane Roar at AAMI Park on Friday October 6th.
The ICC, cricket’s governing body has released its 2018 Under-19 Cricket World Cup schedule, powered by ECAL!
Held in New Zealand from 13 January to 3 February 2018, the event will replicate a major ICC tournament in terms of organization and playing facilities giving players their first taste of competing on the global stage.
10 full members of the ICC automatically qualify for the event, alongside the highest placed Associate team, Namibia from the U19 Cricket World Cup 2016 and one qualifier respectively from the Africa, Americas, Asia, East Asia Pacific and Europe regions.
ECAL’s ‘Add to Calendar’ button on the Under-19 Cricket World Cup fixtures page will allow fans across the globe to sync the complete tournament schedule straight to their personal calendar program on mobile or desktop.
The tournament kicks off on Saturday January 13th with Australia opening its campaign against India.
Pacers, Raptors and Wizards fans, get excited! The NBA has released its schedule for the 2017/18 season.
Basketball fans can easily sync the complete schedule of the Indiana Pacers, Toronto Raptors and new ECAL client the Washington Wizards, straight to their calendar of choice.
Basketball lovers will never miss a moment with match details updated dynamically throughout the season, with direct access to Ticketing, Latest News, Online Shop, Social Engagement and Broadcast information.
Big conference matchups, featuring stars in new places, dominate the first two nights of the world’s premier men’s professional basketball league.
The Wizards host the Philadelphia 76ers, with Australian No.1 draft pick Ben Simmons in action. The Pacers kick off the season at home to the Brooklyn Nets whilst the Chicago Bulls travel to Toronto to face the Raptors.
Follow the Pacers, Raptors or Wizards throughout the 17/18 Season and join thousands of NBA fans who rely on ECAL to stay up-to-date and connected to their favorite team via the calendar!
The Australian Baseball League (ABL) has released its 2017/18 Fixture, powered by ECAL.
Baseball fans can easily sync the complete schedule, or favourite team schedule, straight to their digital calendar of choice.
Baseball lovers will never miss a moment with match details updated dynamically throughout the season, with direct access to Memberships, Tickets, Live Scoreboard and Live Streaming for free on ABL.tv.
Season eight of the Australian Baseball League (ABL) promises to be the most hotly contested yet, with the Brisbane Bandits set to defend their back-to-back crown through an expanded ABL post-season.
Follow your team throughout the 17/18 Season and join thousands of Australian Baseball fans who rely on ECAL to stay up-to-date and connected to the ABL via their calendar!
The KFC Big Bash & rebel Women’s Big Bash, Australia’s professional Twenty20 cricket league has released its 2017/18 Fixture, powered by ECAL!
Fans of the eight-team men’s and women’s competitions are treated to a live and dynamic feed of game details, delivered straight to their digital calendar of choice.
Cricket lovers will never miss a moment with match entries automatically updated with TV broadcast information, official game hashtags and direct access to Buy Memberships, Tickets, Online Shop and more, just a click away.
Follow your team throughout the 17/18 Season and join thousands of Twenty20 fans who rely on ECAL to stay up-to-date and connected to the Big Bash via their calendar!
