What if your audience could easily search and discover brands, see what’s trending, sort through recommendations, and sync their favourites straight to their calendar?
That’s the idea behind ECAL World, a new destination where audiences can discover the brands, events and content they care about, then connect them directly to their calendars.
“Live your life in colour” captures the thinking behind it: bringing more of the events people care about most into everyday life, through the calendar they live by. And for audiences, ECAL World is completely free.
ECAL has grown into a powerful global network, helping 400+ of the world’s best brands across sports, media and entertainment connect with their audiences, servicing over 31+ million subscribers.
As that network has grown, bringing these publishers together in one place was the logical next step.
ECAL World builds on that global ecosystem with a new layer: discovery.
A new way for your brand to be discovered
ECAL World is an exciting new Discovery Hub, bringing the ECAL public network together in one place and making it easier for audiences to find more of what they care about.
People rarely follow just one brand or interest. A sports fan might follow a league, several teams, competitions and venues. They might also love concerts, and want to keep track of ticket releases, movie releases, TV series, podcasts or even sneaker drops.
ECAL World brings these interests together, giving audiences more ways to find what matters to them while creating more opportunities for publishers to be discovered alongside the things their audiences already care about.
Audiences can search for a favourite brand, browse by category, get recommendations based on what they already follow, see ‘What’s Hot!’ or find what’s happening near them.
And because ECAL World is built around ECAL’s exclusive and official publisher relationships, that journey can lead directly to the official content and experiences brands choose to make available, from fixtures and events to ticket sales, merchandise and where to watch information.
ECAL World doesn’t replace a publisher’s existing website, app or other audience channels. It creates another route for audiences to find and connect with them.
Put your brand in the spotlight
The Featured section puts six publishers in the spotlight, giving them a prominent place within the ECAL World experience as audiences explore the network and discover new brands.
Build visibility around what’s gaining momentum
What’s Hot! showcases the 25 publishers gaining the most attention across ECAL, with the ranking updated daily.
It takes into account new subscriptions, the biggest improvers and seven-day momentum, giving audiences a constantly changing view of what’s getting attention across the ECAL network.
For publishers, it’s another way to surface when audience interest is building.
Be discoverable near your audience
Popular Right Now highlights trending picks located near the user, while Near You lists other local publishers.
That could mean a team playing nearby, an upcoming event or a venue worth knowing about, giving publishers another opportunity to be found when their content or experiences are relevant to what’s happening around the audience.
Make your content easier to find
Audiences can search the ECAL public network by brand name or explore categories including professional sports, community sports, media and entertainment, stadiums, arenas, venues and more.
Multiple categories can be selected, making it easy to explore interests in more than one direction.
For logged-in users, Manage My ECAL takes this a step further, giving them the ability to curate a calendar around the things they care about most.
Users can add or remove calendars they’re subscribed to, discover recommendations based on their interests and find more calendars from the publishers they already follow.
Once they’ve found something they want to follow, they can sync it to Google, Apple, Outlook and other major calendar programs, with schedules updating live.
They can also share calendars with friends and their wider network through social media, email or a direct link.
From discovery to connection
ECAL World brings together two things that have always been at the heart of ECAL: helping people discover the things they care about, and keeping them connected to what’s coming next.
By bringing the global ECAL network together, audiences have more ways to find brands, events and content that fit their interests, curate their calendar around what matters to them and stay connected to what’s coming next.
For publishers, that means another place to be discovered, another way to showcase official content and experiences, and another opportunity to become part of the calendar their audiences already use.
Explore ECAL World for yourself, or book a meeting with our team to discuss how your brand could become part of the ECAL network.
