The World Athletics Indoor Championships in Nanjing 25 Electrified the Global Stage

The World Athletics Indoor Championships in Nanjing 25 electrified the global stage, marking the first major athletics event of 2025. From March 21 to 23, over 500 athletes from 120 nations gathered in Nanjing, China. This pivotal moment in the athletics calendar, bridging the gap between the Paris 2024 Olympics and Tokyo 25, delivered high stakes and showcased emerging stars.

World Athletics partnered with ECAL, the leading provider of calendar marketing solutions, to ensure fans didn’t miss a single moment of this action-packed event. This collaboration brought convenience and personalisation to the fan experience, allowing attendees to sync the entire championship schedule or favourite events into their digital calendars.

Enhancing the Fan Experience at Nanjing 25

Nanjing 25 was more than just a competition; it provided a chance for redemption, a platform for new talent, and a glimpse into the future of athletics. With 26 events spread across three days, staying organised proved crucial. ECAL’s technology empowered fans to:

• Effortlessly sync the complete schedule: Users gained instant access to all event times, locations and disciplines in their calendars.

• Sync their favourite events: Fans ensured they didn’t miss their favourite events or medal races with a single event sync option and one-click access to watch live in their region.

• Enjoy seamless cross-device synchronisation: The schedule was accessible on smartphones, tablets, and computers.

The Championships became a theatre of post-Olympic rivalries. Athletes sought redemption, and new stars emerged, offering a tantalising preview of Tokyo 25. With ECAL, fans easily navigated this dynamic landscape, ensuring they were always in the right place and time.

“ECAL’s ingenious calendar solution was the perfect way to amplify the fan experience at Nanjing 25,” said Founder and CEO Patrick Barrett. “We’re proud to have provided a service that fully empowered fans to immerse themselves in the championships’ excitement.”

The stage was set with Paris 2024 Olympic gold medallists Mondo Duplantis, Jakob Ingebrigtsen and Yaroslava Mahuchick among the stars competing at the event from March 21 to 23.

As Nanjing hosted this global athletics celebration, ECAL’s technology ensured that fans enjoyed an unforgettable and perfectly timed experience, allowing them to focus on the incredible performances that unfolded before them.

Read more about this exciting global event and sync your calendar so you never miss a moment.