Blog, Calendar Marketing, Digital Marketing, ECAL News, Media, Media Room, News, Press Releases, Right-time Marketing

Don’t Forget The Bins!

ECAL partners with Harrow Council to solve one of life’s big little problems.

ECAL, the world’s leading calendar marketing solution has partnered with Harrow Council in London to provide all-important (and regrettably forgetful!) bin reminders, delivered straight into the personal calendar of residents.
We’ve all done it. Raced out the front door in our pj’s to put the bins out when we hear the truck rattling down the street. Then racing back to collect the right colour bins! Households in Harrow need not worry any longer. Residents can now ‘sync’ their blue, green, grey and brown collection dates, for their specific address, to their personal digital calendars – so they never forget the bins again!

The feature is neatly integrated into the Harrow website experience, and specific to the residential address of the household.
ECAL’s ‘Sync to Calendar’ feature provides users with timely reminders via the calendar of upcoming collections, complete with direct access to the Harrow Recycling Centre, and other useful information, including ‘What goes in which bin?’, Repair Requests, and more.

Live in Harrow? Head to the Bins, Waste and Recycling page on the Harrow Council website, enter your address, sync to calendar, and sleep easy in the mornings forever more! You’re welcome.

About ECAL:
ECAL is world-leading direct to calendar marketing platform, used by 300+ major brands globally across sports, entertainment, media, ticketing, payments and more. Headquartered in Melbourne, with a significant presence in London, Los Angeles, Singapore, Manila, and Delhi, ECAL’s smart and dynamic sync-to-calendar technology delivers important, hyper-personalised and actionable events to calendar, for better business outcomes.

For further information, please visit

About Harrow Council:
Harrow London Borough Council is the local authority for over 500,000 residents in Greater London. The Council is responsible for a range of services to residents including Council Tax, Parking, Planning, Licensing, Schools, Recycling, Waste Management and more.

For further information, please visit

Media Contacts:
Patrick Barrett – CEO, ECAL

Ben Jones – Head of Digital, Harrow Council

Related Posts

NBC - The home of Sunday Night Football

The countdown to the NFL season is officially on with the release of the 2022 season schedule, including the highly anticipated Sunday Night Football (SNF) match-ups. ECAL's world-

ECAL, May 20, 2022 Read the Story

New Event Displays are here!

ECAL's awesome new Event Displays are here! Available in three modes to suit you, our new Event Displays are highly customisable, high impact, and rich in features to drive awarene

ECAL, May 11, 2022 Read the Story

ECAL to drive customer acquisition for MCPA

ECAL has partnered with the Marathon Center for Performing Arts (MCPA), to help promote their world-class events direct to calendar.  For ECAL, it's another venue integration tha

ECAL, May 10, 2022 Read the Story
Load More  ►