The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

ECAL’s Russian Revolution!

ECAL’s Russian Revolution!

The Kontinental Hockey League (KHL), Russia’s famed international ice hockey league, has chosen ECAL to provide its official ‘sync to calendar’ communications and marketing service.

This feature is sponsored by the league’s major ‘Championship Partner’, Russian mobile phone operator MegaFon. With the entire user journey produced in Russian, including all game information and feature links, the feature is designed to drive tune-in to live KHL games on MegaFon TV – a popular high-speed TV streaming subscription service.

Fans can choose to receive all games across the league, or just games of their favourite teams. ECAL’s ‘Sync to Calendar’ feature is integrated across the official KHL website, with high impact banner ‘mastheads’ on the schedule page, and promoted across various channels including the League’s official facebook and twitter pages.

KHL, an International professional ice hockey league based in Russia, comprises of 24 teams from Belarus, China, Finland, Latvia, Kazakhstan. The competition is widely considered to be the premier professional ice hockey league across Europe and Asia, and second in stature behind the National Hockey League (NHL).

You can follow your favourite KHL team throughout the 2019/20 season here, and stay up-to-date and connected thanks to ECAL.

Kontinental Hockey League fixtures

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