The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

Keeping Fans Engaged (COVID-19)

Keeping Fans Engaged (COVID-19)

ECAL event-based clients are on the front foot in keeping fans engaged with event disruptions, and creating new ways to engage.

ECAL’s dynamic ‘Sync to Calendar’ technology is a hugely beneficial tool for keeping fans engaged during this period of great uncertainty.

Major sports, ticketing and entertainment clients who have been forced to postpone or cancel their events have quickly updated entries in calendar, with the relevant status changes.

As the situation develops, and decisions are made about further delays or the recommencement of events, ECAL will be a quick and effective tool for publishers to reschedule their events in the daily lives of fans.

Opportunity knocks 
Given the uncertainty, and the rapidly changing situation, publishers are now encouraging fans to connect to their ECAL feature, to be the first to know when updates to their event scheduling is made.

Major conference clients are also recommending ECAL to their clients, to use ECAL ‘Sync to Calendar’ to help take their conferences and exhibitions online. By subscribing to the show agenda, keynote addresses and even your preferred conference ‘tracks’, virtual attendees know exactly when to tune-in, with a direct link to the web stream.






Above: Tottenham Hotspur FC splash page on site entry provides a solution for fans to stay up-to-date with the changing schedule of events.

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