When it comes to checking in on favorite teams, most sports fans turn to their desktop computer and not their mobile device, That according to new data out from ECAL which shows nearly three-quarters (73%) of sports fans are using their desktop to check on the schedules and calendars of their favorite teams.
Other interesting findings from the ECAL survey include:
• 26% of fans use their mobile device to check the calendar of their favorite teams
• Of those connecting via mobile nearly half (49%) are using iPhones and 46% use Android devices
• 17% of NFL fans synch their teams’ calendars (Android) while 12% did so via iPhone
• 73% of college sports fans connect via desktop and 25% via mobile device
“The ECAL platform gives us valuable insight into how sports fans prefer to receive events-based communications, what calendar programs they use, who they are, and how they behave within the calendar space,” said Patrick Barrett, Founder and CEO of ECAL. “We see very high levels of engagement from the calendar space (via click-throughs) for generally high value items (such as buying tickets). We also expect to see the continued rise of the mobile device as the primary way to manage your important life schedule.”
The survey focused on soccer and American football. Researchers found that 70% of soccer fans connect via desktop while 67% of NFL fans connect via desktop.
