We are thrilled to announce that Al Qadsiah Club has partnered with ECAL to power its official digital calendar, marking a major digital milestone for the club in the Kingdom of Saudi Arabia.
As the Saudi Pro League continues its rapid ascent on the global stage, the demand for sophisticated fan engagement tools has never been higher. Today, we are proud to deepen our footprint in the region as Al Qadsiah Club joins the ECAL network.
Al Qadsiah follows the recent successful league-wide deployment with the Saudi Pro League (SPL), and aims to offer multi-sport schedules, and deeper content for its growing membership and support-base.
A Defining Season for Al Qadsiah
The launch comes at a pivotal moment in the SPL season.
Currently sitting 4th in the league and firmly in the mix for AFC Champions League qualification, Al Qadsiah have cemented their status as a genuine powerhouse, challenging the established hierarchy of the league. This partnership arrives at a defining moment in their campaign, just ahead of their massive clash against league leaders Al Hilal on January 29th.
For a club with such high ambition, ensuring fans are engaged, informed and tuned in for marquee matchups like this is critical. By integrating ECAL’s “Sync to Calendar” technology, the club ensures that their supporters never miss a kick-off, whether they are in the stands in Khobar or watching from abroad.
Sync the official Al Qadsiah fixtures to your calendar here →
Deepening Our Footprint in the Kingdom
Our partnership with the Saudi Pro League established the foundation for the digital calendar to be an effective and engaging communications channel for sports and events in the region.
This expansion demonstrates the growing maturity of the Saudi sports market. Major sports leagues and clubs are now seeking their own direct-to-consumer communication channels to build deeper, data-driven relationships with their fanbases, and to help prioritise their events over other alternatives for consumer’s time and attention.
Never Miss a Match: The Power of Dynamic Sync
In the fast-moving world of football, fixture dates and times can change rapidly due to broadcast requirements or cup competitions, or even weather conditions. This partnership delivers the ultimate convenience for Al Qadsiah fans:
- Smart, Dynamic Updates: Fans easily sync to connect their calendar (e.g.: Google, Apple, Outlook, etc.) and receive the latest match details, with direct access to Tickets, Match Centre, Watch Live, Online Store, Socials and more.
- Native Language Translations: Using AI smarts, fans automatically receive fixtures and events content into the calendar, in their preferred, detected, native language!
- Localised Engagement: With custom business logic, fans receive localised broadcast and streaming information, plus in-market ticket reminders at exactly the right time, to prompt action and response.
Expanding into the Middle East
The Middle East represents a key growth region for ECAL, with clients now spanning the United Arab Emirates, Saudi Arabia and Qatar. The adoption of advanced digital marketing and communications tools by clubs like Al Qadsiah is a testament to the region’s commitment to delivering a world-class fan experience that rivals established European leagues.
We are excited to support Al Qadsiah in this next chapter of their digital transformation and look forward to seeing the fans filling the stadium on January 29th, and beyond.
Never miss a match. Sync the official Al Qadsiah fixtures to your calendar here →
