Published: Eric Fisher; Sports Business Journal; 28 September 2015.
Evolving technologies are changing the game in fan engagement.
ECAL: Getting on the calendar.
“Most every platform within digital media from Web pages and email to social media and mobile alerts, has long been mined for marketing purposes, many to the point of user fatigue. But the element on any smartphone or computer that many users rely on and use the most on any given day – the calendar function – has stayed largely untouched.
Until now.”
Read the full article below to see how ECAL is changing the game in consumer engagement!
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