28 February 2024
ECAL has been appointed as the official Preferred Calendar Marketing Partner of the United Soccer League (USL), the largest and fastest-growing professional soccer organisation in North America.
ECAL, the world’s leading calendar marketing platform, will be used by the USL and its various leagues and teams across the USL ecosystem, to help communicate events better, by delivering smart, dynamic match schedules and other important events, directly into the personal digital calendar of fans.
The adoption of ECAL is designed to improve communications to a digital first audience, enhance the fan experience, and actively drive engagement, sales, and provide invaluable consumer data and insights.
ECAL adds to the USL’s growing Preferred Supplier Program, which aims to connect its franchise network with ‘best-in-class’ suppliers to deliver the best possible products and experiences to football fans across North America. This partnership is another significant milestone for ECAL as it continues to expand its footprint in the United States, solidifying its position as the dominant calendar marketing platform globally.
ECAL’s smart, dynamic ‘Sync to Calendar’ marketing service will empower USL leagues and teams to deliver a wide range of events content to fans, from match schedules, to ticketing alerts, Member events, community events, promotions and more, directly into their personal digital calendar of choice.
This official USL digital calendar service will ensure fans know exactly what’s on, when, and with direct access to everything they need to participate and engage, fromTV, streaming, tickets, merchandise and much more.
The ECAL platform also delivers invaluable benefits from a data and insights perspective. With the USL intent on knowing and growing its audience, ECAL will be an important tool in the USL realising its customer identification and personalisation goals into the near future.
Patrick Barrett, Founder & CEO of ECAL added: “ECAL is excited to partner with the USL. Our business is committed to connecting large, passionate audiences to the brands and events they love. With soccer thriving in the United States and considering the USL’s broad and ambitious vision for growth, we believe we are well placed to help USL, it’s franchises, and partners realise that vision.”
About USL:
The United Soccer League (USL) is the largest and fastest-growing professional soccer organisation in North America, possessing more than a decade of experience in bringing football to communities across the United States and Canada. Overseeing three men’s leagues (USL Championship, USL League One, USL League Two), two women’s leagues (USL Super League, USL W League), one elite player development platform (USL Academy), and a national youth platform (USL Super Y League), the USL is built on a proven and recognized model in international football and counts more than 200 clubs in its membership. For more information, visit: uslsoccer.com
USL Media Contact:
Kathleen Goy
Global Head of Events
kathleen.goy@embedcard.com
About ECAL:
The world’s leading events and calendar marketing platform, ECAL is trusted and relied upon by hundreds of the world’s biggest brands across sports, entertainment, media, and ticketing, servicing many millions of users. ECAL is on a mission to communicate events better, and sets the global standard for effective events content management, marketing and smart, dynamic communications to calendar. For more, information, visit: https://ecal.com/
Contact Details:
Patrick Barrett
Founder & CEO
patrick@ecal.com
