The 'right-time' marketing blog gives insights and leadership in calendar marketing and other smart, timely communications.

70% of adults rely on digital calendar

70% of adults rely on digital calendar

Leading calendar communications platform, ECAL, has released results from its annual survey to find out what people rely on most to manage their daily schedule. One thousand (1000) people were surveyed and were randomly presented four options: “Mobile Calendar (Apple, Android etc.)”, “Desktop Calendar (Apple Calendar, Outlook etc.)”, “Paper (Diary, Journal, Planner etc.)”, and “Other (please specify)” with the ability to add a custom response.

The survey targeted both males and females, aged between 18-64 years from all geographical locations across Australia in a representative sample, to hinder any bias.

Overall, 70% rely on a digital calendar most to manage their life, with 46.7% of respondents (470) relying most on their mobile calendar, and 23.3% of respondents (234) relying on a desktop calendar. Paper calendars such as a diary, journal or planner are preferred by 28.3% of respondents (278), whilst other scheduling tools, representing just 1.8% of the response, include “brain”, “none”, “wife”, “head”, and “memory”, to name just a few!

The same survey was delivered in 2016, with very similar results! In 2016, it was found that 48.2% of respondents (489) relied most on their mobile calendar, 21.7% relied on their desktop calendar (221), and 26.9% on a paper version (263).

Reliance on a digital calendar across the various age groups is relatively consistent, ranging from 70% to 75%, with the exception of 55-64 year-olds (62.8%). The age groups with the highest percentage using digital calendars is 35-44 years and 24-34 years, with a median average of 75% and 74% respectively.

In Deloitte’s 2017 Mobile Consumer Survey, it was found that “smartphone penetration continues to rise, but it’s no longer all about the younger generations”. It is interesting to consider, that in both the 2016 and 2018 ECAL surveys, the age groups with the highest reliance on their mobile calendar are 35-44 year-olds followed by 25-34 year-olds.

There are slight differences amongst genders too, with males (73%) relying on digital calendars more than females (67%). Whilst reliance on a mobile calendar is virtually the same across genders, 32.1% of females rely most on a paper diary, compared with just 24.6% of males. Conversely, males (25.2%) rely on their desktop calendar more than females (21.3%).

ECAL’s own user statistics can reveal that the most popular mobile calendars used over the past 12 months are Apple (25.38% of all users), Google (25.11%) and Windows Live (4.52%). The most popular desktop calendar programs in use are Google (15.44% of all users), Apple (7.77%), Outlook (5.15%) and Windows Live (4.76%).

According to Deloitte, “Australia remains one of the leading global adopters of the smartphone and 88% of Australians now own one”. This report also found that ‘calendar management’ is the third most popular activity on a smartphone, reinforcing the growing reliance on mobile technology in effectively managing your life schedule.

Calendar Survey

Digital v Paper: Age Group

Age Group % Relying on Digital Calendar % Relying on Paper Calendar
18-24 72.35% 24%
25-34 74% 25.9%
35-44 75.24% 24.8%
45-54 70.93% 29%
55-64 62.8% 36%


Mobile v Desktop v Paper: Gender

Gender % Relying on Mobile Calendar % Relying on Desktop Calendar % Relying on Paper Calendar
Male 47.7% 25.2% 24.6%
Female 45.7% 21.3% 32.1%


Get started with ECAL for FREE

Start Free Trial or

Start your 30 day free trial

Signup for your ECAL account now and you can be publishing events to your own ECAL in minutes.

  • No credit card required
  • Upgrade when you need it

Request A Demo

At ECAL, we're here to help. Please submit your request with any preferred times, and we'll get back to you!