Blog, Calendar Marketing, ECAL News, News, Right-time Marketing

ECAL’s ‘Personal Events’ Feature Launched

ECAL has released ‘Personal Events’, an exciting new feature that delivers totally personalised events to the calendar of a user.

Facilitated by ECAL’s enterprise API, Personal Events allows a ‘one-to-one’ connection with the user’s personal calendar, to deliver ‘rich’ and sophisticated information, such as membership renewals, bill payment reminders, travel bookings, itineraries, appointments, and more.

Personal Events have the power to solve some pretty major issues right now.

For banking and payments, there is a widening cash flow gap. ECAL personalised payment reminders can help a user better manage payments, so suppliers are paid on-time. In fact, in a recent project with National Australia Bank (see Case Study), ECAL payment reminders worked to increase ‘on-time’ payments by up to 12% over SMS!

According to Xero it is reported that “62 percent of businesses would not survive more than three months if all invoices went unpaid”. Further, “at least half say being paid on time would reduce stress, avoid unnecessary debt and drive business growth”.

Xero also suggests that “reminder apps” will help with this growing problem. ECAL’s calendar reminders provide an even better solution, as the service integrates directly with the user’s personal calendar!

ECAL Personal Events

With ECAL’s ‘Personal Events’ feature, you can also change the status of a calendar entry. So, if a user’s payment schedule should change, or the amount owing change, or a payment has been received, or becomes overdue, these changes will update in the calendar. Pretty cool, hey.

For sport, the arts and other member-based organisations, renewals are a lifeblood. ‘Personal Events’ can reduce ‘churn’ by delivering specific and timely information about an upcoming membership renewal. Perfect for annual memberships, flexi packages or monthly direct debit notices.

Personal Events is limited only by the information you have, and with the support of the ECAL integration team, almost anything is possible.

If you’d like to find out more about ECAL’s ‘Personal Events’ feature, please contact us via email, or use the Live Chat feature on our website.

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