The 2025/26 sporting season will be remembered for a long time.
For our partners, it was a season of broken droughts, European glory, and record-breaking audiences. One client ended a 22-year wait for a league title. Another lifted European silverware for the first time in over four decades. A third clawed their way back to the top flight with a 95th-minute winner, while a global league delivered its most dramatic title race yet.
These moments reward the millions of fans who have stood by their clubs through every high and low. To the players, staff, and loyal supporters of these incredible organisations: congratulations from the team at ECAL on an unforgettable year.
Here is a look at what our partners achieved and how they kept their fans engaged every step of the way.
Arsenal FC: Premier League Champions, 2025/26
On 19 May 2026, Arsenal finished top of the Premier League table with 85 points, claiming their 14th English league title. This ended a 22-year drought, the club’s longest since 1931. Under Mikel Arteta, the team spent 200 consecutive days at the summit.
This title was not the result of a lucky bounce; it was built over years of deliberate work. For supporters, it served as the ultimate payoff for their unwavering dedication, tuning in and showing up week after week.
Aston Villa: UEFA Europa League Winners, 2025/26 
Aston Villa ended a 30-year wait for major silverware in Istanbul, claiming their first continental title since the 1982 European Cup with a 3-0 victory over SC Freiburg. Manager Unai Emery secured a record fifth Europa League title, showcasing the tactical intelligence Villa brought to every European night.
It was a controlled, confident march to the final. For a fanbase that lived through the lean years, the images from Istanbul capture a glorious moment that will stay with them forever.
Hull City FC: Championship Playoff Winners, 2025/26
Wembley. Ninety-fifth minute. Ollie McBurnie. 1-0 to Hull.
After a nine-year absence, the Tigers are back in the Premier League. They got there in the most Hull City way possible: late, dramatic, and completely unforgettable. Promotion represents more than just lucrative financial gains; it is the ultimate reward for years of patience from a fanbase that never stopped showing up.
Saudi Pro League: A Season That Captured the World
The 2025/26 SPL season concluded with Al-Nassr, led by Cristiano Ronaldo, claiming their first league title since 2019 following a 4-1 win over Damac. The title race drew a record global broadcast audience.
The SPL has spent recent seasons proving it belongs alongside Europe’s elite leagues. With massive digital engagement and a title race that went to the wire, this season made that case compellingly, converting casual observers into committed fans.
Always in the Right Place at the Right Time: The Power of Calendar Marketing
Every club and league on this list invests heavily in their fanbase. They produce incredible content, run targeted campaigns, and work tirelessly to keep supporters engaged across a demanding season.
Calendar marketing is the quiet engine powering that engagement.
Rather than asking fans to seek you out, ECAL meets them in the exact place they already use to organise their lives: their personal calendar. A match added directly to a supporter’s calendar does not compete with social media algorithms or get buried in a crowded inbox. It is simply there on the right day, at the right time.
For sports organisations focused on driving ticketing conversion, boosting broadcast viewership, and building habitual year-round engagement, calendar marketing is an essential asset. It ensures that when that crucial 95th-minute winner goes in, your fans are exactly where they need to be: primed, ready, and watching.
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