Liverpool FC in partnership with ECAL has launched a smart and dynamic ‘sync to calendar’ service, as part of the growing benefits of the free MyLFC online account. This single Member ID architecture is a growing trend across many leading online brands, aimed at providing instant access to a range of premium features, with greater personalisation, more relevant content and a deeper engagement with the Club.

Encouraging online sign up and conversion to ‘MyLFC’, features like ECAL’s ‘sync to calendar’ service are wonderful tools to help find and discover new fans globally, enhance the value of a single online ID, and easily connect fans instantly to a wide range of relevant Club products, features and experiences.

With the ability to detect logged-in and logged out users and adjust the ‘state’ of the ‘Sync to Calendar’ CTA (call-to-action) button, site users are prompted to ‘sign in’ or ‘sign up’ to ‘MyLFC’ to sync their favourite Liverpool fixtures and events to their personal digital calendar. This provides a consistent member journey across the site with a single member ID, that sits at the heart of the digital future at Liverpool FC.

Subscribers to the Liverpool digital calendar service enjoy enriched, localised events content dynamically served to their personal calendar, including local TV broadcast details and direct access to LFCTV GO, Match Centre, MyLFC, LFC Store and more. Fans even receive next day scores and direct access to video highlights via LFCTV GO straight to their calendar.

The service has launched with the availability of Mens First Team, Liverpool Women’s, Under 21 and Under 18 fixtures. Future content is likely to expand to include LFCTV GO programming, Foundation Events, Anfield Experiences, Hospitality Events and more.

To sign up to the benefits of MyLFC and sync the latest Liverpool fixtures and events to calendar, visit the Club website.