ECAL has partnered with NBA, the globe’s number one basketball league, to provide the official ‘sync to calendar’ service for fans across Europe.

The feature allows basketball fans to sync their favourite NBA team(s), League or NBA Saturdays and NBA Sundays Prime Time TV schedule, straight to their personal digital calendar.

NBA matches dynamically update in the calendar, and include handy alerts, localised broadcast information, and direct access to watch live, latest video, news and results.

Promoted across five major European markets including United Kingdom, Spain, Italy, France and Germany, all ECAL displays feature complete language translations and EU GDPR compliance. The feature is being promoted across the official NBA regional sites, NBA social media channels and email.