Welcome to Week 3 of this special 4-week series, as we highlight the most creative and super engaging calendar marketing campaigns.
NBA: ⚡️Milestone Alerts
The NBA has taken fan engagement to the next level, injecting advanced match stats into game entries with this cool ⚡️ ‘Milestone Alerts’ feature! Whether it’s Carmelo Anthony moving into 95th spot for All-Time total rebounds or LeBron James tying Paul Silas and Tony Parker for 32nd on the NBA All-Time games list, the NBA is giving fans more of the moment! Watch out for the ⚡️ symbol in game titles to uncover important player milestones!
Formula E: Post Race Highlights!
Formula E is keeping fans engaged long after the chequered flag with its ‘🏎 🏁 Missed the action?’ calendar event. Racing enthusiasts can ‘catch-up’ on all the action with one click to the race replay and highlights video.
Morrison Centre: Ticket Status!
Performing arts theatre, the Morrison Center provides interested theatregoers with everything they need to make a purchase decision. Detailed show information, ticket pricing, ticket status (‘on sale now’, ‘selling fast’, ‘almost gone!’ and ‘sold out’) and one click access to purchase tickets
Premier League: Esports Deadlines!
ePremier League players will never miss a qualification deadline with timely calendar reminders. Entries feature detailed instructions, including cut-off dates, with one click access to ‘register’, ‘play now’ or see the ‘match schedule’.
Toronto Arrows: Pre Game Show
Major League Rugby team the Toronto Arrows is pushing events into calendars that aren’t restricted to the playing field. The team is promoting it’s live pre-game facebook show via the calendar to build awareness and increase time engaged.
Users of Dream11, India's biggest Fantasy Sports platform can now 'sync' individual matches, team schedules and entire competition schedules to calendar, ensuring they won't miss aECAL, Feb 09, 2021 Read the Story