Welcome to Week 3 of this special 4-week series, as we highlight the most creative and super engaging calendar marketing campaigns.
NBA: ⚡️Milestone Alerts
The NBA has taken fan engagement to the next level, injecting advanced match stats into game entries with this cool ⚡️ ‘Milestone Alerts’ feature! Whether it’s Carmelo Anthony moving into 95th spot for All-Time total rebounds or LeBron James tying Paul Silas and Tony Parker for 32nd on the NBA All-Time games list, the NBA is giving fans more of the moment! Watch out for the ⚡️ symbol in game titles to uncover important player milestones!
Formula E: Post Race Highlights!
Formula E is keeping fans engaged long after the chequered flag with its ‘🏎 🏁 Missed the action?’ calendar event. Racing enthusiasts can ‘catch-up’ on all the action with one click to the race replay and highlights video.
Morrison Centre: Ticket Status!
Performing arts theatre, the Morrison Center provides interested theatregoers with everything they need to make a purchase decision. Detailed show information, ticket pricing, ticket status (‘on sale now’, ‘selling fast’, ‘almost gone!’ and ‘sold out’) and one click access to purchase tickets
Premier League: Esports Deadlines!
ePremier League players will never miss a qualification deadline with timely calendar reminders. Entries feature detailed instructions, including cut-off dates, with one click access to ‘register’, ‘play now’ or see the ‘match schedule’.
Toronto Arrows: Pre Game Show
Major League Rugby team the Toronto Arrows is pushing events into calendars that aren’t restricted to the playing field. The team is promoting it’s live pre-game facebook show via the calendar to build awareness and increase time engaged.