ECAL’s Superheroes of Sync
ECAL’s Superheroes of Sync are here! This special 4-week series highlights some of the most creative and super engaging calendar campaigns we’ve seen from our clients. Great ideas, fantastic executions, awesome results. Check out this week’s Superheroes!
FC Barcelona: Match Day Challenge
FCB launched a ‘Match Day Challenge’ promotion to increase fan engagement and participation online. With the opportunity to win a match day jersey, fans are encouraged to ‘Guess the Score’, ‘Enter a Quiz’, and ‘Rate the Game’ for each upcoming game. FCB leverage their calendar audience via a dedicated tactical entry delivered one day prior to the game, and the ‘On!’ đź”› emoji announces the ‘Match Day Challenge’ is open. FCB has seen a 3x increase in engagement via the calendar!
England & Wales Cricket Board:Â Tickets On Sale!
ECB launched their Men’s International season direct to their calendar audience to drive early ticket sales. This ‘Tickets On Sale’ calendar entry has multiple alerts (1 day, 15 mins prior) to drive awareness and prompt action, with an action link to ‘Get tickets’, and achieved a CTR of +11%!
Aston Villa FC: Villa Gaming
Aston Villa announced ‘Villa Gaming’, a new eSports platform for gamers feat. FIFA21, NBA2K and Rocket League. A great initiative to extend their fanbase. So Villa created a new ‘Villa Gaming’ schedule in ECAL, and this tactical event to existing users drives registration.
LIVENow: Watch it Live
Streaming platform LIVENow uses ECAL to drive tune-in and live streaming sales. Each calendar entry shows the latest event details, purchase options, localised pricing (based on user’s geo-location) and action links to ‘Buy This Event‘ and ‘Watch This Now‘.
NBL: NBL Cup Launch
The inaugural NBL Cup was decided over 36 games within 4 weeks of the regular NBL season. Designated Cup games were updated with a 🏆 emoji in calendar, and a series of ‘teaser’ entries in calendar were used to drive awareness, educate fans and drive advance ticket sales.
Related Posts
Premier League fixture is out!
Premier League, the world’s most popular football league, has released its 2021/22 season fixture. ECAL keeps millions of fans in all parts of the world connected to the Premier
ECAL, Jun 17, 2021 Read the Story
Hamilton is coming to Melbourne
Ticketek has announced that The Tony®, Grammy®, Olivier and Pultizer Prize winning musical Hamilton is coming to Melbourne! With tickets yet to go on sale, theatre goers are bein
ECAL, Jun 08, 2021 Read the Story
The Ashes are coming!
Cricket Australia has released its full men's and women's international schedule for 2021-22 season. Thanks to ECAL, fans can receive a live and dynamic feed of match details, del
ECAL, May 19, 2021 Read the StoryCOMMUNICATE EVENTS BETTER
Try it free. No credit card required. Set-up assistant.
