Blog, Calendar Marketing, Digital Marketing, News, Press Releases, Right-time Marketing

ECAL’s Superheroes of Sync

ECAL’s Superheroes of Sync are here! This special 4-week series highlights some of the most creative and super engaging calendar campaigns we’ve seen from our clients. Great ideas, fantastic executions, awesome results. Check out this week’s Superheroes!

ECAL Superheroes of Sync

FC Barcelona: Match Day Challenge

FCB launched a ‘Match Day Challenge’ promotion to increase fan engagement and participation online. With the opportunity to win a match day jersey, fans are encouraged to ‘Guess the Score’, ‘Enter a Quiz’, and ‘Rate the Game’ for each upcoming game. FCB leverage their calendar audience via a dedicated tactical entry delivered one day prior to the game, and the ‘On!’ 🔛 emoji announces the ‘Match Day Challenge’ is open. FCB has seen a 3x increase in engagement via the calendar!

ECB Superheroes of Sync

England & Wales Cricket Board: Tickets On Sale!

ECB launched their Men’s International season direct to their calendar audience to drive early ticket sales. This ‘Tickets On Sale’ calendar entry has multiple alerts (1 day, 15 mins prior) to drive awareness and prompt action, with an action link to ‘Get tickets’, and achieved a CTR of +11%!

ECALs superheroes of sync

Aston Villa FC: Villa Gaming

Aston Villa announced ‘Villa Gaming’, a new eSports platform for gamers feat. FIFA21, NBA2K and Rocket League. A great initiative to extend their fanbase. So Villa created a new ‘Villa Gaming’ schedule in ECAL, and this tactical event to existing users drives registration.

LIVENow

LIVENow: Watch it Live

Streaming platform LIVENow uses ECAL to drive tune-in and live streaming sales. Each calendar entry shows the latest event details, purchase options, localised pricing (based on user’s geo-location) and action links to ‘Buy This Event‘ and ‘Watch This Now‘.

NBL: NBL Cup Launch

The inaugural NBL Cup was decided over 36 games within 4 weeks of the regular NBL season. Designated Cup games were updated with a 🏆 emoji in calendar, and a series of ‘teaser’ entries in calendar were used to drive awareness, educate fans and drive advance ticket sales.

Related Posts

The Wait is Over! EFL Fixtures for 2025/26 Season Unleashed

EFL 2025/26 fixtures are here! Sync your team's full schedule, including league and cup matches, directly to your calendar with ECAL for instant, automatic updates. Don't miss any

ECAL, Jun 27, 2025 Read the Story

Premier League Creative Driving Fan Excitement for New Seasons Fixtures

Captivate fans! Discover how the Premier League's creative fixture launches, powered by ECAL, drive immense excitement and engagement for new seasons.

ECAL, Jun 20, 2025 Read the Story

The Premier League Playbook: Calendar Marketing's Global Advantage

The strategic brilliance of the Premier League's partnership with ECAL truly shines with the new season fixture release, which showcases advanced features like native language tran

ECAL, Jun 17, 2025 Read the Story
Load More  ►