Blog, Calendar Marketing, Digital Marketing, ECAL News, Media, News, Press Releases, Right-time Marketing, Sports Business

EFL boost engagement by 400% with match scores and video highlights!

Challenge

Increase EFL fan engagement via the calendar with valuable new content offerings.

Solution

Deliver final match scores and video highlights post-match directly in to the user calendar.

1. Introduction

The EFL (English Football League) was formed in 1888 and is widely known as the world’s original league football competition. As such, the EFL has often been considered the first template for football leagues all over the world.

The EFL is the largest single body of professional clubs in European football and is responsible for administering and regulating the EFL, the Carabao Cup, the Papa John’s Trophy, and the reserve and youth football.

2. Objectives

  • Deliver valuable new content outside of match times
  • Satisfy strong fan desire to engage with video content
  • Make it timely, relevant and compelling for fans
  • Make it easy to manage (automated)

3. Strategy

Deliver an automated service for final match scores and video highlights post-match, delivered at the right time, in the right place, direct to fans with one-click access to watch highlights.

4. Solution

Subscribers will receive an ICYMI (in case you missed it!) entry in their calendar the morning after a match, with the final scores and direct access to highlights, whenever their favourite team wins or draws. The match scores are contained in the event title, with a brief match description and a strong ‘Watch Now!’ ‘call to action’ link, with direct access to the relevant match highlights.

  • Entries only placed in calendar when their favourite team wins or draws
  • Entries appear in the calendar the 24 hours after kickoff, with an alert at 5 minutes prior to prompt response.

5. Outcomes

+ 400%

+ 651%

+ 2052%

Watch Now

increase in click-through rate

increase in clicks from the calendar

increase in total engagement when compared to the same period one year prior ‘Watch Now’ (highlights) is the most clicked link across the EFL Digital Platform (73% of total clicks)

 

* Two month sample size. 1/8/2021 – 1/10/2021 and 1/8/2022 – 1/10/2022

The official EFL ‘digital calendar’ service is the only way to keep up-to-date with a busy schedule, including all league fixtures and Cup ties. Don’t miss a moment this season. Sync your favourite teams schedule here.

 

EFL

Related Posts

ECAL partners with bet365 for the World Cup

ECAL has partnered with leading agency Immediate Media, with the support of global sports betting brand bet365, to deliver World Cup fixtures directly into the calendar of football

ECAL, Nov 22, 2022 Read the Story

Venues NSW partners with ECAL to deliver a better member experience

ECAL has partnered with Venues NSW, to help deliver sports and entertainment events across its stadia and venues direct to calendar, for a better member experience.

ECAL, Nov 18, 2022 Read the Story

Rugby Fans, get ready to sync!

16 teams, 5 nations, 2 hemispheres and now 1 solution to connect them all. URC fans, it's finally here, the official United Rugby Championship digital calendar service!

ECAL, Aug 16, 2022 Read the Story
Load More  ►