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Venues NSW partners with ECAL to deliver a better member experience

ECAL has partnered with Venues NSW, to deliver smart and dynamic sports and entertainment events content directly into the calendar of members and fans.

For ECAL, the world’s leading ‘Sync to Calendar’ software, it’s another venue integration set to drive new customer acquisition, increase in sales and fan engagement, and enhance the overall member experience. The famous Sydney Cricket Ground (SCG) and newly rebuilt Allianz Stadium are the first venues to add ECAL’s ‘Sync to Calendar’ functionality to their respective websites.

The SCG and Allianz Stadium hosts hundreds of sporting and entertainment events each year, from matches across Australia’s domestic football codes (AFL, NRL, A-League, Super Rugby) to the world’s biggest international entertainers like Bruno Mars, Elton John and Justin Bieber. Now, at the click of a button, sports lovers, music enthusiasts, venue members and local and international visitors can easily ‘sync’ events they are interested in, straight to their personal digital calendar of choice.

Events dynamically update in the calendar, so if there are any event updates or changes, they’ll be the first to know. Events include handy alerts, event details, gate opening times and member access information, with direct access to purchase tickets, premium experiences, or book dining, all from the convenience of your personal calendar.

Visitors to the SCG and Allianz Stadium sites can choose to sync single events coming up, or sync events of their favourite team or category, so they receive all future events suiting their profile of interest. This way, they’ll never miss a moment.

Founder & CEO of ECAL, Patrick Barrett, is excited by the partnership: “ECAL is the perfect solution for stadia and venues, enabling a smart and intuitive digital transformation of event schedules, for both general fans and members. Members need to know what’s on and when, and what facilities are available for access, and they desire relevant, personalised communications. They also increasingly care about positive ESG practices, and cutting wast including digital waste.”

Visit and now to see what’s on, and sync events you’re interested in to your calendar.


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