Blog, Calendar Marketing, ECAL News, Media, Media Room, News, Sports Business

Formula E off to a flyer

Home of the world’s fastest electric cars, Formula E has kicked into the new season with ECAL’s world-leading ‘Sync to Calendar’ service, to help engage racing fans across the globe.

The Formula E Championship commenced in 2014, and is currently contested by eleven teams across fourteen rounds on exciting city circuits from London and New York to Diriyah, Berlin, Paris, Rome & Marrakech.

With a complex network of broadcast arrangements across the world and online, the Formula E’s official ‘digital calendar’ solution is designed to engage fans to the right events, in the right place, at the right time. Fans will never miss a moment of their favourite E-Prix, plus Qualifying, Practice, and Post-race highlights, with all the various updates dynamically delivered to the users’ calendar of choice. Event details include localised TV broadcast and streaming details, handy alerts, and direct access to Follow LIve, FANBOOST, News, Store and more, straight from the user calendar.

Formula E is the only event in the world that lets fans play an active role in the race with FANBOOST. FANBOOST lets fans vote for their favourite driver and award them an extra boost of power during the race. ECAL helps drive FANBOOST, delivering timely reminders to fans with one-click access to vote for their favourite driver.

With the season’s first and second rounds completed in Diriyah, Saudi Arabia, digital engagement was at an all-time high since the first ever Championship in 2014, thanks to a range of new digital initiatives and the entry of exciting new teams including Porsche and Mercedes-Benz.

ECAL’s ‘Sync to Calendar’ feature is integrated across the Formula E website, with high impact display ads on the home page, along with the Race Calendar and individual Race pages. It is also promoted across other digital channels including Facebook and Twitter pages. The racing teams and Formula E’s major corporate partners also promote the service via their digital channels.

You can sync individual races or the entire Formula E season here, and stay up-to-date and connected thanks to ECAL.

Formula E race calendar

Related Posts

Breakthrough! 'Native Language Translations AI' feature launched 🚀

In a groundbreaking move set to revolutionise the digital calendar, ECAL has unveiled its latest innovation: an AI-powered translation service.

ECAL, Jul 22, 2024 Read the Story

ECAL ACQUIRES ROKT CALENDAR, GROWS AUDIENCE TO 25 MILLION

Leading calendar marketing and communications company ECAL is expanding, acquiring US-based company Rokt Calendar in a deal adding more than 20 tier-one brands to ECAL’s portfoli

ECAL, Jul 02, 2024 Read the Story

Club Wembley Teams Up with ECAL to maximise the Membership Experience

Ensuring every moment is seamlessly integrated into the lives of Club Wembley members is ECAL, the world's leading calendar marketing solution.

ECAL, May 31, 2024 Read the Story
Load More  ►