ECAL proudly announces its partnership with Six Nations Rugby, Europe’s iconic international rugby union competition, to bring a slick and sophisticated digital calendar experience to rugby fans right across the globe, as one part of a larger digital overhaul by Six Nations. ECAL’s smart, sophisticated calendar marketing solution is yet again seen as a ‘must have’ piece of the puzzle, for leading sports and media organisations wanting to implement a modernised digital solution stack that delivers greater engagement, personalisation, user data and insights.

Six Nations Rugby is the official organisation responsible for the annual international rugby competitions that include the Guinness Six Nations, Guinness Women’s Six Nations, Under-20 Six Nations, Under-18 Festivals, and the brand new Autumn Nations Series.

In the dynamic world of sports and entertainment, staying connected to your favourite events is paramount for fans. Whether they’re cheering on their team in the stands or eagerly anticipating a heated rivalry match on TV or their mobile device, ECAL ensures that every kick, try, and tackle is never missed.

Tecwyn Davies – Head of Digital Products & Innovation at Six Nations Rugby says: “ECAL is an important part of our digital marketing mix, facilitating real-time updates on all our Championship matches for fans. Its effortless integration only enhances the user experience, enabling us to deliver value to our broadcasters by driving live tune-in”.

The all-new Six Nations Rugby’s ‘digital calendar’ is dynamic, and syncs all the latest match details and other important event information, straight to your personal digital calendar of choice, so you never miss a moment. Match details are updated throughout the season, complete with localised broadcast information and direct access to the most relevant products and features such as the Match Centre, Latest News, Video and Fantasy at a simple click or tap on the mobile.

ECAL’s ‘Sync to Calendar’ solution is now live and seamlessly integrated into the brand new Six Nations website. You’ll find ‘Add to Calendar’ buttons on each match centre page and a master ‘Add to Calendar’ button on the ‘matches’ page that lets you choose your favourite team by competition.

Get in sync with your favourite Six Nations Rugby here!