The Saudi Pro League (SPL) has rapidly emerged as one of the most talked-about football competitions in the world. With record-breaking signings, global broadcasting deals, and millions of new fans tuning in from every corner of the globe. But with such rapid growth, a new challenge has emerged: how can the SPL keep its expanding global fanbase engaged, informed, and connected at every step?
Enter ECAL, the world’s leading calendar marketing and fan engagement platform. By integrating SPL match schedules, club updates, and exclusive content directly into fans’ personal digital calendars, ECAL ensures supporters never miss a goal, a ticket alert, fantasy deadline, or scores and highlights.
The Saudi Pro League x ECAL – How This Partnership Came About
ECAL’s innovative technology has already transformed fan engagement for global sports brands such as the Premier League, Formula 1, World Athletics, World Rugby, NBA, Fox Sports, and Major League Baseball. Recognising the Saudi Pro League’s rapid growth and international reach, ECAL entered the Saudi market as part of Global Victoria’s recent trade mission, and with support from local partner XPLERE.
This partnership allows the SPL to reach new international audiences, drive tune-in and engagement, and boost local ticket sales and attendance, while giving fans direct access to the latest league content, all in their preferred language, including Arabic.
[Read more: ECAL Expands into Saudi Arabia, Partnering with The Saudi Pro League to Transform Fan Engagement]
Why ECAL?
ECAL goes beyond traditional engagement channels by delivering real-time, personalised updates straight into fans’ daily lives. The platform is designed to:
- Sync fixtures directly into calendars across Google, Apple, Microsoft Outlook, and more.
- Provide dynamic updates and reminders, keeping fans informed of kick-off times, local broadcast details, fantasy deadlines, and direct access to tickets, match centre, scores and highlights..
- Leverage AI-powered translations to deliver content in fans’ preferred languages, enabling the SPL to engage local Arabic-speaking audiences and supporters around the world.
- Offer a secure and trusted connection, where fans can control their experience.
ECAL transforms SPL’s fan engagement strategy into an always-on, measurable system, supporting the league’s growth objectives and international ambitions.
Driving Growth and Global Reach for the Saudi Pro League
For the SPL and its commercial partners, ECAL delivers direct, measurable, and personalised engagement to fans worldwide. By integrating ECAL, the SPL gains a scalable, data-driven platform that:
- Helps fans tune in more consistently, boosting broadcast viewership.
- Supports international expansion, reaching audiences across the world.
- Strengthens commercial partnerships by increasing sponsor visibility and engagement.
- Aligns with the league’s ambition to grow its brand globally while deepening fan loyalty locally.
By engaging supporters before, during, and after matches, ECAL deepens fan relationships and keeps excitement alive beyond matchday.
Supporting your club has never been easier 🔥
Click below for your e-cal, syncronizing all your club’s games, data and everything else in one place 🗓️⚽️
— Roshn Saudi League (@SPL_EN) August 28, 2025
Building Football’s Future, One Fan at a Time
The SPL’s rise isn’t just about big names or high-profile transfers, it’s about creating an experience that makes fans feel part of the action. By partnering with ECAL, the league invests in technology that strengthens fan relationships, drives local and global engagement, and supports revenue growth for clubs and sponsors.
For fans, ECAL is more than a calendar. It’s a personal gateway to the SPL experience, a direct connection to the players, clubs, and matches that make this league one of the most exciting in world football. All while helping fans manage their time and enjoy the sport as part of a balanced, organised lifestyle.
Your Front Row Seat Starts Here . Sync Saudi Pro League to Calendar →
